Please help me as HDFC Bank has routed my HDFC Prudence direct application under their ARN

At the first place, we could not understand how you gave your DIRECT application of HDFC Prudence fund to HDFC Bank? HDFC Bank is a mutual fund distributor and maybe you have taken the application form from them. If it is so, then the chances are that their ARN code will be affixed on it.

Did you check that? Merely telling them that they should put your application under Direct will not do. As an investor you yourself should have checked and filled DIRECT in the column meant for writing ARN No.

Since we do not know how the entire thing happened, we would not like to comment on why and how HDFC Bank did this?

But as investor, you can always share your grievances with HDFC Bank as well as HDFC Mutual Fund. We suggest that you should write to HDFC Mutual fund, first. The communication details are as follows –

Email Id – cliser@hdfcfund.com

Address to – Mr. John Mathews

If you do not get any reply from them in a reasonable period of time, then only you should write to SEBI / escalate the matter further. You should have also contacted and written to the Branch Manager, HDFC Bank, where you had submitted the above application.