ICICI Prudential AMC launches NFO of ICICI Prudential Dividend Yield Equity Fund

ICICI Prudential Dividend Yield Equity Fund is an Open ended Equity scheme that aims to invest in profitable companies with attractive dividend yields^# and can be a good investment option in every market condition.

^#Attractive Dividend yield means Dividend Yield greater than Dividend Yield of CNX Nifty Index.

The fund aims to:

• Invest at least 80% of assets in companies that have dividend yield greater than the dividend yield of CNX Nifty Index (last released /published by NSE), at the time of investment.


• Identify high dividend stocks within the framework of valuations and fundamentals.


• Invest in high-quality companies with proven records of paying and growing dividends.


• Invest across market caps

This product is suitable for investors who are seeking*:

• Long term wealth creation solution


• An open ended equity fund that aims for growth by primarily investing in equity and equity related instruments, which offer attractive dividend yield.


• High Risk.(BROWN)

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

In a press release, Nimesh Shah, Managing Director and Chief Executive Officer, ICICI Prudential MF, said, "Companies with a good track record of paying high dividends yield are seen as better investment options. Investing in such companies is also one of value investing strategy. In a bull market, such companies could add to the overall capital appreciation and improve gains. In a bear or volatile market, they could compensate for the limited scope of capital appreciation. Hence, a high dividend stock could find favour in any market conditions."

NFO Period: 25th April 2014 to 9th May 2014