Groww Mutual Fund launches feature to help distributors complete their customer's KYC and Re-KYC process

Mutual Fund distributors can now help their customers verify or reverify their KYC, with the Groww Mutual Fund online platform, seeking to create a seamless investment experience for their customers

The last few months of 2024 have brought concerns for multiple mutual fund investors, who have witnessed issues related to their Know Your Customer (KYC) validation. While documents such as passport, driving license and Voters ID have been accepted for KYC approval, Aadhaar-based KYC has emerged as one of the best options seeking a seamless experience while investing across funds. This has given rise to the need for KYC verification or in some cases redoing the KYC process. Through these challenges, the importance of having a 'KYC Verified' status was reiterated, as opposed to having just a 'KYC registered' status.

To meet the needs presented by these challenges, Groww Mutual Fund has devised a feature on their online platform which now aims to enable Mutual Fund distributors to help their customers verify or reverify their KYC. Both parties can also easily track the status of these applications. With complete data security and a user-friendly interface, this is available to all customers of Mutual Fund distributors regardless of whether they invest in Groww Mutual Fund. Empanelling themselves with Groww Mutual Fund allows Mutual Fund distributors to connect their customers to this service by first entering their customer's basic details. Upon the completion of this step, a link would be shared with customers requesting them to confirm their basic details and with just a few additional steps, customers can complete their KYC application.

Commenting on this new feature, Manish Ranjan, Head of Sales and Distribution, Groww Asset Management Limited (Investment Manager to Groww Mutual Fund), said, "Driven by our commitment to excellence, we are dedicated to providing our customers and partners with the best possible experience. As we strive to become one of the preferred partners for Mutual Fund distributors, our latest feature aims to streamline the crucial task of KYC verification for their clients. We are confident that through this feature, mutual fund distributors will be equipped to better serve and empower their clients, ensuring a smoother and more secure KYC experience”.

This feature is currently available on Groww Mutual Fund and can be accessed at growwmf.in/distributor

For NISM-certified/AMFI registered distributors only.