Axis AMC's unique bouquet of WhatsApp services offers 27 key facilities

Mumbai, Aug 22, 2022: Axis Asset Management (Axis AMC) has extended its wide range of WhatsApp services to enable investors access to 27 key facilities. From completing entire transactions online (except for Lumpsum investments in which case the investor needs to login on the website) to availing additional services like raising a query and tracking it, investors can take advantage of a plethora of services on their fingertips without needing to visit the branch office. Existing Investors have to simply send a ‘Hi’ from their registered mobile number to ‘7506771113’ toavail all the services.

Axis AMC had introduced ‘WhatsApp services’ to its investors in April 2020 with 6 features. Over the course of time, the fund house has launched newer facilitieslike SIP Registration, Redemption and Switch Transactions, etc. and investors also have the option to communicate in vernacular languages like Hindi, Marathi, and Gujarati. Axis AMC’s ‘Connect with US’ is a Live Chat feature wherein investors can speak to relationship managers directly between working hours (9AM to 6PM) except for Sundays and Holidays.

Some of the Salient Features include:

1. NAV: Investor can check the latest NAV for all schemes of Axis Mutual Fund


2. Valuation: Investors can check the valuation of their folio


3. Statement: Under the statement option, investors can access their Account as well as Capital gain/loss statement. An email is triggered to the registered email id. The download option provides the statement directly on WhatsApp itself


4. Transaction Status: Investors can track the status of their Purchase, Redemption, SIP Registration, SIP Cancellation, NCT on the basis of the mobile and folio number provided


5. Initiate Transaction: Investors can initiate the transaction for Lumpsum (which directs the user to the website) or register for SIP. They can also redeem, switch, cancel or pause the SIP via WhatsApp

Commenting on the initiatives, Chandresh Nigam, MD & CEO, Axis AMC said, “We wanted to provide an unforgettable experience to investors by ensuring that the frequently used and most relevant services are available on the go. WhatsApp (as a medium of communication) has demonstrated its prowess in being able to connect with the last mile consumer in a mannerism that is familiar and comforting to him/her. We also have implemented NPS (Net Promoter Score) to capture the investor’s feedback; ultimately helping us improve investor experience.”

Investors can also gain access to Non-Commercial Transactional services like Mobile Updates, Email Updates, FATCA Updates easily. Additionally, they can check their KYC status and download all key information online. The QRC Status feature allows investors to understand the status of the last five queries they raised via WhatsApp.

Disclaimer: This press release represents the views of Axis Asset Management Co. Ltd. and must not be taken as the basis for an investment decision. Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited nor Axis Asset Management Company Limited, its Directors or associates shall be liable for any damages including lost revenue or lost profits that may arise from the use of the information contained herein. The fund manager(s) may or may not choose to hold the stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s). Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC). Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme. No representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.

The information set out above is included for general information purposes only and does not constitute legal or tax advice. In view of the individual nature of the tax consequences, each investor is advised to consult his or her own tax consultant with respect to specific tax implications arising out of their participation in the Scheme. Income Tax benefits to the mutual fund & to the unit holder is in accordance with the prevailing tax laws as certified by the mutual funds consultant. Any action taken by you on the basis of the information contained herein is your responsibility alone. Axis Mutual Fund will not be liable in any manner for the consequences of such action taken by you. The information contained herein is not intended as an offer or solicitation for the purchase and sales of any schemes of Axis Mutual Fund.

Past performance may or may not be sustained in the future.

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