Axis Mutual Fund joins ONDC Network to Expand Access to Mutual Fund Investments

Mumbai, April 15, 2025: Axis Mutual Fund, one of India's leading asset management companies, has now joined Open Network for Digital Commerce (ONDC) Network to facilitate transactions in Axis Mutual Fund Schemes through this network. ONDC is an initiative by DPIIT, Ministry of Commerce aimed at democratising digital commerce by establishing an interoperable open network for digital transactions. This integration marks a significant step toward making mutual fund investments in its schemes more accessible, affordable, and inclusive, particularly for investors of Axis MF in underserved markets.

By integrating with this open network, Axis Mutual Fund aims to empower its investors-to easily access mutual fund products, removing traditional barriers to investment. This initiative is in line with the fund house’s commitment to financial empowerment, ensuring that wealth creation opportunities are available to all those who wish to invest. Leveraging on ONDC’s interoperable digital infrastructure, Axis Mutual Fund seeks to redefine the way investments are made.

Commenting on this, Mr. B. Gopkumar, MD & CEO, Axis AMC asserted, "This integration with ONDC is a game-changer for financial inclusion in India. By leveraging ONDC Network, we are breaking down barriers and making mutual fund investments accessible to millions of Indians, including those in underserved and remote areas. Our goal is to democratize wealth creation-empowering every individual, regardless of location or income, to take control of their financial future. Joining the ONDC Network is a significant step towards building a more inclusive, transparent, and digitally enabled investment landscape in India."

Hrushikesh Mehta, SVP-Financial Services, ONDC, said, "ONDC Network is redefining how financial products reach consumers by eliminating traditional barriers and fostering broader accessibility. With Axis Mutual Fund coming on board, we are enabling a more inclusive investment landscape-one where digital infrastructure empowers individuals, regardless of location, to take charge of their financial growth. This marks a significant step toward making wealth creation truly democratic in India."

Some of the key attributes of this onboarding include:

• Greater Accessibility: Investors across the country, including those in remote areas, can seamlessly explore and invest in mutual fund products


• Breaking Platform Barriers: The open network eliminates exclusivity, providing investors with multiple options for transacting, enhancing ease of access


• Cost-Effective Distribution: ONDC’s interoperable framework reduces infrastructure costs, making investments more affordable for retail investors


• Enhanced Transparency & Security: Government-regulated standards within ONDC Network aim to ensure a secure and seamless investment experience, boosting investor confidence

As the industry evolves toward a digital-first model, Axis Mutual Fund aims to empower every investor with the tools they need to build a better financial future.

For media queries, write to pr@axismf.com.

About Axis AMC: Axis AMC is one of India`s fastest growing assets managers offering a comprehensive bouquet of products across mutual funds.

Link to view addendum:

https://www.axismf.com/cms/sites/default/files/Statutory/126.%20Notice%20cum%20Addendum%20for%20availability%20of%20Axis%20AMC%20on%20ONDC%20through%20Cybrilla.pdf

About ONDC: Incorporated on 31^st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable Open Networks. To know more, visit https://ondc.org/

Disclaimer: This press release represents the views of Axis Asset Management Co. Ltd. and must not be taken as the basis for an investment decision. Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited nor Axis Asset Management Company Limited, its Directors or associates shall be liable for any damages including lost revenue or lost profits that may arise from the use of the information contained herein. No representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The material is prepared for general communication and should not be treated as research report. The data used in this material is obtained by Axis AMC from the sources which it considers reliable.

While utmost care has been exercised while preparing this document, Axis AMC does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses and damages arising out of the use of this information. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s). The AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.

Axis Bank Ltd. is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.